Common Mistakes

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Google AdWords Common Mistake: Ad Group Confusion

By Kim Palacios

In June, we wrote about the #1 common mistake we see clients make in Google AdWords.  Something we’ll call “ad group confusion” comes in at a close second.  Specifically, when we are hired to clean up and turn around an existing AdWords campaign, we usually have to scrap the ad group structure the […]

By |July 11th, 2011|Common Mistakes, How To|1 Comment

Google AdWords Common Mistake: Not Enough Ads

By Kim Palacios

We have bolstered results for at least a dozen Google AdWords campaigns by reversing a common mistake we see our clients make: running campaigns with a very small handful of ads.  This practice is counterproductive for reasons of cost, general optimization, and potential for lessons learned.

Companies typically write ads based on what they […]

By |June 13th, 2011|Common Mistakes, How To|26 Comments