Medium Sized Businesses

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How Much Does Your Traditional Agency Know About Virtual Media?

By Kim Palacios

A trained eye can almost immediately detect the robustness of a brand’s online media presence.  So, why do so many major brands that spend millions a year on marketing show so many rookie mistakes?  It could be because they have the wrong people managing their online marketing programs.  Our observation has been that […]

Outsourcing vs. Insourcing Your Online Marketing Team

By Kim Palacios

The market is flooded with job openings for online marketers, with many companies requiring candidates to show a laundry list of skills.  Yet, is it realistic to expect a single staffer to be able to handle all aspects of online marketing, and to be able to handle them well?

Maybe not.  To effectively manage […]