Platform Review

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Platform Review: Foursquare

By Kim Palacios

Here’s the crazy thing about Foursquare.  You don’t necessarily need to opt in.  This GPS-based app relies on users to allow their phones to record their location, estimating where they are, and broadcasting their whereabouts to their social networks.  So, what does this mean for you, the business owner?  It means that, whether […]

Platform Review: Facebook

By Kim Palacios

I know what you’re thinking—we’re about four years late.  Why would we review the viability of the Facebook platform in 2011?  True, it’s been around for awhile, but only recently have we been able to observe the long-term viability of its business model; only now is it possible to make a great guess […]

By |April 18th, 2011|Platform Review, Social Media Marketing|0 Comments