Professional Blogging

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How to Hire a Professional Blogger

By Kim Palacios

It’s easy to find a writer with a strong portfolio.  It’s harder to find the right writer for your business.  Technical skill is not enough.  The best writer for your brand must know enough about your industry to write credibly, must be sensitive to tone, and must understand competitive dynamics well enough to […]

4 Reasons to Hire a Professional Blogger

By Kim Palacios

Small business owners, in particular, may be hesitant to hire a professional blogger.  Though few have a sense for how much this might cost, it is often viewed as an unnecessary expense category, and a function that can be performed by a chosen employee inside the business.

In a few cases, it can be.  […]

By |January 24th, 2011|Professional Blogging, Small Business|3 Comments