Social Media Marketing

/Social Media Marketing

5 Essential Skills of a Social Media Marketer

By Kim Palacios

Hundreds of professionals self-identify as social media experts; but, what does that really mean? Social media (in the Web 2.0 sense, at least) has only been around for four or five years, hardly enough time to war-harden veterans. What about marketers (like me) who have worked in the online space since Web 1.0, […]

Platform Review: Foursquare

By Kim Palacios

Here’s the crazy thing about Foursquare.  You don’t necessarily need to opt in.  This GPS-based app relies on users to allow their phones to record their location, estimating where they are, and broadcasting their whereabouts to their social networks.  So, what does this mean for you, the business owner?  It means that, whether […]

Platform Review: Facebook

By Kim Palacios

I know what you’re thinking—we’re about four years late.  Why would we review the viability of the Facebook platform in 2011?  True, it’s been around for awhile, but only recently have we been able to observe the long-term viability of its business model; only now is it possible to make a great guess […]

By |April 18th, 2011|Platform Review, Social Media Marketing|0 Comments

How to Hire a Professional Blogger

By Kim Palacios

It’s easy to find a writer with a strong portfolio.  It’s harder to find the right writer for your business.  Technical skill is not enough.  The best writer for your brand must know enough about your industry to write credibly, must be sensitive to tone, and must understand competitive dynamics well enough to […]