Luxe has managed more than $10M in media spend since its inception, and achieved double-digit performance improvement for 100% of clients with historically-active campaigns. We do in-house development and management of Search Engine Marketing (SEM) campaigns, content and large network display campaigns (via programmatic buying), and social campaigns (via a combination of direct and programmatic buying) as well as direct buying of private and premium placements for digital, print, and outdoor placements.

We drive outstanding results by focusing on quantitative rigor and utilizing advanced data analysis techniques to react quickly and effectively to real-time market conditions. Luxe knows how to work with and interpret large, complex data sets and keenly applies our rich understanding of data toward reacting with agility and executing our client’s most promising optimizations.

Past Results:

  • Managed a $1.7M digital media budget for one of the top 3 tax preparation franchises in the U.S.; achieved double-digit performance growth in PPC campaigns for four separate products, including the primary January to April tax season campaigns for which budget exceeded $1M. Managed complex structural and budgetary constraints, and optimized individual results within them, including one central national campaign, and 200+ DMA campaigns.
  • Managed a $500k digital campaign for one portfolio drug of a $900M publicly traded pharmaceutical company. Drove leads that were 91% and 97% less expensive than leads from the secondary and tertiary online marketing channels, and that drove 268% and 451% more lead volume. Luxe provided strategic insights around the product’s entire online media program, including a multi-channel ROI analysis that led to the cessation of less effective secondary campaigns, saving the client $1.2M.
  • Designed and ran the inaugural SEM campaign for a legal services company offering a brand new online tax extension filing product. Despite an extremely short campaign window, optimized conversion price downward by 82% and performed advanced customer attrition analytics.
  • Architected and executed a complex SEM campaign for a Fortune 1000 financial services firm dealing in credit risk management. Developed keyword groupings that would allow searchers to find targeted information despite thematic product similarities and internal keyword cannibalization.
  • Performed advanced statistical analysis on competitive market research for a major doctor concierge service. Developed marketing strategies for the same entity, despite complex ROI dynamics and geographic constraints. Architected a scalable advertising model that addressed competitive dynamics and also allowed for single-market pilots to adapt with agility when expanding to additional markets.