Media execution is critical to the success of any great marketing strategy, and great execution begins with smart media plans. Luxe develops comprehensive tactical plans that map to core product and brand objectives, with benchmark-driven targets and measurement mechanisms put in place to ensure that goals can be met.

Our media plans extend beyond high-level allocations of budgets across tactics and simple specifications of the media mix. We deliver assessments of hard and soft benefits expected from each tactic, detailed estimates of project reach, engagement and conversions, and analysis of the impact of paid media efforts around unpaid channels. Clients are always in a position to understand the effectiveness of our media plans because we develop performance targets up front. We also work to ensure that our clients have the latest back-end tracking in place so that results can be fully and universally understood.