Social media is an art and a science. The art begins with crafting irresistible brand assets—from slick channel design, to well-developed broadcasts, to evocative visual media. The science begins with understanding the social media ecosystem as it relates to brands, and using data to inform channel utilization, broadcast planning and optimization.

Our service offering includes social channel development, from the custom skinning and channel design, to copy writing and art curation for social broadcasting, to sponsored post campaign development and management, to follower/engagement cultivation.

So, how do we do it?

  • We first take the time to understand what social platforms are truly appropriate for our clients’ brands
  • We do discrete planning for each social channel, describing what goals it intends to achieve within the overall framework of the media plan, and setting measurable targets that will help us understand performance
  • We work with clients and study brand materials in order to hear, and emulate, the brand voice. We are excellent writers who understand, tone, volume, and cadence, and we nail all three every time
  • We maintain an up-to-date understanding of the most relevant platforms—from creative requirements, to profile building, to findability, and can work them with flawless administration